An exclusively marketed property is a real estate asset assigned to a single authorized broker or agent for promotion and sale. The property is promoted through planned and coordinated marketing strategies such as advertisements, client outreach, and scheduled site viewings. Because only one representative manages the inquiries and negotiations, information given to buyers is consistent, accurate, and professionally handled.
This arrangement is carried out in accordance with Republic Act No. 9646 (Real Estate Service Act of the Philippines), which requires that only licensed real estate brokers and salespersons conduct real estate transactions and marketing activities. It ensures that the property is represented ethically and competently under the supervision of a registered broker.
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